The Science of Success

Effortlessly Remember Anything – Lessons From A Grandmaster of Memory with Kevin Horsley

April 12, 2018
In this episode we learn the memory tactics and strategies of an International Grandmaster of Memory, we look at why there is no such thing as a bad memory or a good memory - only bad memory strategies and good memory strategies, in real time we build a memory palace that you can use to memorize and effortlessly recall the ten emotions of power, go deep into the system for organizing and remembering huge chunks of information and much more with our guest Kevin Horsley. 
Kevin Horsley is an International Grandmaster of Memory, and was one of the first five people in the world to obtain this title. Kevin is also the World Record Holder for the matrix memorization of 10,000 digits of Pi. He is also the bestselling author of several books on memory and his work has been featured in Oprah Magazine, Times, Forbes, Inc. and many more.
  • How Kevin went from severe dyslexia, almost being diagnosed with brain damage, to becoming a world record holder in memory 
  • Lessons from studying people with superhuman abilities / superhuman memories
  • You can never be more than your definition of yourself, you have to question your labels as they aren’t often the absolute truth
  • There is no such thing as a good memory or a bad memory - there are only good memory strategies or bad memory strategies
  • Auditory memory is always sequential - improving your spacial/visual memory allows you to move seamlessly through information 
  • The best way to get your brain engaged is to imagine content and connect it to something you know 
  • There are 3 keys to developing a super memory
    • A place
    • A unique image
    • Glue them together
    • “PUG” 
      • Place (long-term memory)
      • Unique Image
      • Glue
  • We build a memory palace on your body to memorize the 10 emotions of power from Tony Robbins
  • Illogical images stick in your mind
  • Long-term memory + short-term memory = medium-term memory
  • Journeys are an incredible tool for building memories - routes, journeys, travel 
  • Using google maps and tourist attractions to remember anything by exploring and planting memories anywhere on earth
  •  There’s no real limit to what you can do with your mind - the only real limit is time 
  • “The more you know, the easier it is to know more”
  • We have a phenomenal brain and aren’t using all of its potential 
  • Do you need to know something for Just in Time or Just In Case?
  • The power and importance of periodic review to encode information for the long-term
  • Just in case information - using a system of Evernote + Todoist to store and review information
  • Book strategy: 
  • Get the book - first do an overview of the book, look at the table of contents, make predictions what is the book about, what do you know about (active knowledge networks), once he’s overviewed the book, he does a preview of the book - what specifically do you want to know from this book?
  • Lay the book contents out on a memory journey with the key principles ideas - what is the key content - put it on a journey 
    • Put a little note - you put a specific information
  • These memory methods are really simple but they're not easy
  • You need to work on these ideas and get the key fundamentals - it’s like driving. You have to train yourself and improve and grow. 
  • Slow is smooth, smooth is fast. 
  • Kevin spends 1 hour a day on new content, 1 hour a day on review. Discipline is a key to this
  • Memory is not just about learning content and stuffing it into your brain - you have to know the content and be able to control it, shape it, and creatively wield it to create the results you want. 
  • How do you avoid overcrowded memory places?
    • Just in case information are placed into KEY SPECIFIC PHYSICAL LOCATIONS —> that’s the only place that content will ever reside
    • Just in time - do specific shorter journeys that can reset and be cleaned more often, allocate to specific days of the week, then they have aw eek to clear out - do places that you go more frequently and visit often because they naturally et cleaned 
  • The key to accelerated learning is getting SUPER organized. You have to have places for specific content, you have to store content and take the time to organize and map out your journeys. 
  • You cant change your destination overnight, but you can always change your direction. 
  • It gets easier and easier. 
  • Success is neither magical nor mysterious, a natural consequence of consistently applying basic fundamentals. 
  • Glue - make it over the top, energize it, exaggerate it, use your senses, make it as memorable as possible
  • When you forget an image it will encode even better