The Power and Danger of a Seemingly Innocuous Commitment

January 26, 2016

Based on the bestselling book Influence by Robert Cialdini, this is the second part of a new six-part miniseries within "The Science of Success" called "Weapons of Influence". If you loved Cialdini's book, this will be a great refresher on the core concepts in it. And if you haven't yet read it, some of this stuff is gonna blow your mind. 

So what are the 6 weapons of influence?
  • Reciprocation
  • Consistency & Commitment
  • Social Proof
  • Liking
  • Authority
  • Scarcity

Each one of these weapons can be a powerful tool in your belt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations, but together they can have huge impacts.

Today’s episode covers the second weapon of influence: Consistency & Commitment Bias. We'll cover:
  • The powerful application of the “foot in the door” technique
  • Why hard won commitments are the most powerful
  • The dangers of seemingly innocuous commitments
  • How commitment builds its own internal justifications
  • How you can defend yourself against falling prey to commitment bias
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