The Science of Success

Why Ugly Criminals Are 2X As Likely To Go To Prison

February 9, 2016

This week we are continuing our new miniseries within "The Science of Success" called "Weapons of Influence". This is the fourth episode in a six-part series based on the best selling book Influence by Robert Cialdini. If you loved the book, this will be a great refresher on the core concepts. And if you haven't yet read it, some of this stuff is gonna blow your mind.


So what are the 6 weapons of influence?



-Consistency and Commitment

-Social Proof

-Liking Bias




Each one of these weapons can be a powerful tool in your belt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations, but together they can have huge impacts.


Today’s episode covers the fourth weapon of influence: Liking Bias. In it, we'll cover what made Joe Girard the greatest car salesman of all time; how Tupperware grew their sales to 2.5 million per day; and why uglier criminals are more than TWICE as likely to go to jail; and much more.